THE YES CAMP PLAYBOOK: How they won the gay marriage campaign...

In Yes campaign headquarters we took to calling them Bráinne. Such was the symmetry between Brian Sheehan and Gráinne Healy, the co-directors of Yes Equality that their names began to merge. Together they were the axis around which this extraordinary campaign revolved.

The Yes Equality story is one of how the two pillar organisations for gay and lesbian rights, with some input from a handful of political and media specialists, built the most extensive and effective civic society campaign ever seen in Irish politics.

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